Convincing Top Management
About The Need for Crisis Management
Crisis management
is a subject that most top executives do not want to think about,
much less discuss.
Yet there often is a need to point out how the direct and indirect
costs from business crisis events can be reduced substantially by
having an effective crisis management program. If you are faced with
that challenge, the ICM Crisis Database can be very useful in illustrating
relevant business crisis trends with examples of newsworthy crisis
situations that have damaged similar organizations in your
business or region.
The graphs below are the most current data on all negative news coverage, in 16 broad crisis categories, from 1,500 business print publications from around the world. However, ICM can your SIC code, or industry type, and run our data base, usually for the preceding 10-year period, and give you the same kind of data just for your kind of organization.

For companies,
non-profit organizations or government agencies, the data and graphs
can help to get top management's attention and focus their thinking
on the specific crisis vulnerabilities in their industry. The information
from the ICM Crisis Database also can provide a much more accurate
assessment of the potential financial damage from a smoldering crisis
that has not yet gone "public."

For both consultants
and corporate managers, graphs and specific examples from the ICM
Crisis Database can be the basis for a highly persuasive presentation
when budgets are being presented or provide useful intelligence for
strategic planning to prevent potential crisis situations or minimize
the damage when they cannot be avoided.

The graphs will
send a clear message about the crisis trends in a specific business
or industry (in this case chemicals), but the message can be reinforced
by including an assortment of hir-raising headlines that mention companies
and competitors your top management knows all too well.

The question
will be in the minds of our top management, but you can reinforce
it . . . How would we have handled any of these crisis situations
if it had been our business instead of theirs. And what are we doing
to make sure we're ready to handle problems like this if they do hit
our organization.
If you will want
to convince top management of the crisis vulnerabilities in their
area of business and highlight the crisis management services you
can provide, or recommend what actions need to be taken. ICM can help
you drive your points home with the same kinds of crisis trend graphs
and hair-raising headlines from the most recent year.
Development of
the data, hair-raising headlines and crisis trend graphs takes three
work-days.
Call for price information.
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