When You Are The Headline

When You Are The Headline is essential reading for executives, line managers, and public relations professionals who will have to deal with the news media in the midst of a breaking news story. The bood is based on the first-hand experiences of the author and numerous contributors who have been involved in the news stories that were the focus of worldwide attention.

When You Are The Headline provides suggestions for managing a major story and candidly points out the admirable decisions as well as the avoidable mistakes in working with the news media during their coverage of:

• The Challenger space shuttle explosion

• The Bhopal chemical plant accident

• The Barney Clark and Bill Schroeder artificial heart operations

• The "Baby Fae" medical experiment

• The Wilberg Mine fire

• The Delta Airlines jumbo jet crash at Dallas-Fort Worth.

• The Reagan administration Iranian arms scandal

Spokespersons, participants, and journalist have filled When You Are The Headline with useful insights into what you can do to gain control in the first critical hours after a story breaks and then maintain it as the news coverage evolves. This is the book that will help you survive and succeed in the midst of any important news story--even when the disclosure is moments away or the media finds out before you do.

Call or Email ICM to order your copies of
When You Are The Headline.
Price: $40.00 U.S. including shipping.

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