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1. What kind of management notification system do we have in place if a crisis occurs during non-business hours?

a. How long would it take to reach everyone on the Crisis Management Team if we had a crisis at 3:00 p.m. on a Saturday?

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a. When was it last updated?
b. Has it ever been used or tested to see if it works?
c. How well does it tie in with the response plans of our other facilities?

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3. What internal problems or other vulnerabilities do we have that could be damaging to our business if they went "public?"

a. What would be the public reaction if one of them was disclosed by a disgruntled employee, or in a stockholder lawsuit, government investigation or investigative news report?
b. How would we explain or justify the situation so it would have minimum business and financial impact on our company?
c. Whats being done to minimize the chances of that problem occurring?

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4. Who would be our spokesperson(s) in a crisis situation?

a. Who would be the alternate if they were not available or not appropriate for that kind of crisis situation?
b. How good would they be in handling tough questions from reporters?
c. How much confidence do we have that they will be credible and convincing?
d. How would disclosures be handled at one of our facilities if they had a crisis? Who would be the designated spokesperson?

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5. How much information would we give out if we had a crisis?

a. Who would decide what to say?
b. What would be the approval process? How long would it take?

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6. How would we contact our management and employees so they would hear from us before learning about it from the news media?

a. How about our customers, suppliers and other key audiences?
b. How would we do it, and how long would that take?

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7. What crisis situations have similar organizations had in the past year that went "public?" How well would we have handled those crises?

a. How much management time has it taken? How much has it cost them so far in expenses, lost business?
b. What are the prospects for lawsuits, government investigations? How long will it be before they get the problem behind them?
c. How would we have done if it had happened to us instead of them?
d. What can be learned from their experiences?
e. Have we made any changes in the way we do business as a result of what happened to them?

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